SIP trunking and maintaining Business continuity
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Find out what SIP trunking does and how it can help maintain business continuity.

Every organisation strives for continuity, but in the event of an unforeseeable disaster, it’s important to ensure that your business is equipped with the technology to help minimise damage.

For those that aren’t already aware of SIP Trunking, very succinctly the solution is built to offer businesses much more from their existing telephone system, without the need to replace it. The majority of the solution’s benefits are obvious; flexibility, cost savings and most importantly, business continuity.

Unsurprisingly at the time of writing this article, it’s raining outside. And it’s this heavy rainfall that has battered the UK for the majority of this winter that has caused significant damage to many business premises. This has led to widespread flooding, causing major communications difficulties.

If your business is one of the unfortunate ones in this situation, I really hope that you have previously invested in SIP Trunking. If not, then please do read on.

What does it do?

The solution is brilliant in the sense that it can reroute all your inbound calls to mobiles or another one of your offices instantly, ensuring minimum downtime. This is done efficiently and effectively, so your customers won’t be able to tell the difference. And as soon as your main site is back in operation, you can then revert calls back to the normal system.

Because SIP Trunking numbers aren’t fixed to a geographical area, your staff are able to access your phone system from any on-net location. So in the event of a disaster, outbound calls can still be facilitated using the same numbers and phone system features from another office or even whilst working from home.

What’s more, reputable providers will even do this for you without any call forwarding costs, ensuring you aren’t hit with any extra costs on top of the ones that you’ll encounter when repairing the office.

SIP allows your business to migrate its legacy capabilities without disturbing functionality or performance. Those with resilient networks will also be able to offer you high levels of uptime on your telephony.

If you already have a SIP solution in place, check with your provider that they can guarantee that resiliency is in place and there is no single point of failure during a disaster.

At the end of the day, communication is vital to any successful organisation, whether it’s speaking to staff, to your distributors, or to your customers, the need for a robust disaster recovery option is critical.

Every business owner understandably wants their business to function as best as it can in the event of a disaster. So preparing today, by investing in the right solution, could prove critical in the long term.